they suggested:
- That both my covers contain direct mode of address, with sell lines that are relevant to the cover image.
- On my first cover with 'Dan' I needed to draw focus toward his eyes so I edited the colour to bring out the blue in his eyes further, the focus group liked this as they felt it helped capture their attention to the cover more so than before.
- There needs to be a clear link to my website, with a reference to the 'web address somewhere.
- That the second cover should be in the studio to show a range of different locations.
- Both covers should reference things within the contents pages, creating some call to action to encourage someone from the demographic to want to buy it.
