Audience Website

The focus group has suggested I make my website more appealing than a typical entertainment magazine.

When I asked how I could improve my homepage my focus group of 10 sixteen to twenty-five year olds suggested:

• I include more entertaining stories on the home page.
• The homepage is the first thing people see and should make you want to read on further or buy/subscribe to the magazine.
• They informed me that my layout and design included a lot of blank spaces which could be filled with more for the reader to look at, such as stories and links to my second page.
• Some of  the information on the homepage should be referencing the second page, and guide the reader through to that page.
• I should refer to my magazine and things mentioned on my front page and contents, to create cohesion throughout the products.

My focus group liked the shapes I used when including photos but thought that I needed all the images in the same shape, their favourite was the circle as it is simple and fun, suitable for a fun-loving audience. They also suggested that I try to integrate some other colours as it is clear that purple is already part of the house style.