Statement of Intent
Decide which social group you intent to include in your music video (this will be subject to availability).
consider the stereotypes surrounding those social groups the relationships between them.
Decide whether you wish to present a hegemonic representation (reinforcing the stereotypes) of the social groups, or a pluralistic one (presenting countertypical representations).
Present this as a Mission Statement on your blog.
Mission Statement
As a group we aim to include representations of teenagers aged 16-18. This is a social group we know and understand well and will be able to represent in our video easily. Our representations will lie somewhere in between hegemonic and pluralistic, as we want to be as realistic as possible in the representation of our main character (bordering on hegemonic) and a slightly more pluralistic representation of everyone else. It will provide a contrast and our main character will stand out.
A stereotype people have of teenagers is that they cause disruption, dislike school and are generally quite angsty. Our main character will be unhappy and feeling trapped in school while those around him are happy - so (minus the destructive element) our main representation could be seen as hegemonic, and we don't really know enough of anyone else in the video to say what kind of representation they are (though it comes across as pluralistic) as the video is mainly from the main characters perspective, and his view that 'everyone is happy nowadays'.
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